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Yupo, The Seven Deadly Sins.

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Character development; An application of Yupo's "Wally" character into a funny representation of each of the Seven Deadly Sins; originally for Yupo's new "Syn"thetic paper. Original Concept/Art Director: Jean Page, Agency: SVP, Client: Yupo, Illustrator: Bill Mayer. © Bill Mayer 2010
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  • The Deadly Sins

    Yupo insert campaign SVP Jean Page Art director Bill Mayer Illustrator ? Bill Mayer 2010


  • THE SEVEN DEADLY SINS
    Once upon a time, a long, long time ago, there was a little guy who came to be known as Wally. Wally actually started out as a drink coaster, brainchild of Jean Page at SVP. They came to me and asked me to be a part of this great summer campaign for Yupo; I was sent a list of drinks I could illustrate. By the time I responded, most of the good choices were gone. Fuzzy Navel was still open, so I did the normal fifty thumbnail ideas and the one that struck me right away was this cute little guy in deep Omphaloskepsis, (contemplating ones navel.) I thought it would be funny to have him hairy everywhere but his head. As I am not a hairy guy, someone had once sent me a chest wig as a joke; So, I scanned the chest wig in and made a brush out of it so I could paint anything hairy. The folks at Yupo fell in love with him, and for years they had some happy fun together.
  • The Deadly Sins Campaign. Client Yupo Agency SVP Jean Page Art Director © Bill Mayer 2010
  • The Deadly Sins Campaign. Client Yupo Agency SVP Jean Page Art Director © Bill Mayer 2010
  • The Deadly Sins Campaign. Client Yupo Agency SVP Jean Page Art Director © Bill Mayer 2010
  • The Deadly Sins Campaign. Client Yupo Agency SVP Jean Page Art Director © Bill Mayer 2010
  • The Deadly Sins Campaign. Client Yupo Agency SVP Jean Page Art Director © Bill Mayer 2010
  • The Deadly Sins Campaign. Client Yupo Agency SVP Jean Page Art Director © Bill Mayer 2010
  • The Deadly Sins Campaign. Client Yupo Agency SVP Jean Page Art Director © Bill Mayer 2010

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