Sneaker Monster is a street art project develop in collaboration with Shanghai head office of Adidas Original .
In order to promote the winter 11/12 SUPERSTAR Adidas sneaker collection, I have developed 3 different characters holding the sneakers.
Those 3 design been printed in 1m by 1.3 meters high. We had one week to paste 150 posters in 3 different cities in China. We started in Beijing, than been to Shanghai and ended our trip in Guangzhou.
Each day on Adidas Original Weibo (Chinese twitter) their would be updates about the different places we have been together with some pictures & our plan for the next day. The project objective was also to create some kind of dynamic with the costumers that was challenge to find the monsters in the street. If a person was able to collect the picture of all 3 monsters and send them to Adidas, they would win a price.