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Bloomingdales Loyalist mascot character development

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Character mascot design for the Loyalist promotion
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  • Bloomingdale's Loyalist brand mascot
  • We had a great time working with the creative team at Bloomingdale's developing the character mascot for their "Loyalist" promotion. We explored over two dozen different dog breeds, variant silhouettes, and multiple render textures and materials during the process. Trying to create a strong graphic form as well as capture all the multiple subtleties and attitudes of a Labrador while still retaining the balloon look was not an easy task. But after a great collaborative process with the creative team the results are pretty spectacular, and the promotion is a huge success. Keep an eye out for this little guy he is “Blowing Up!”

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